According to Sandy Hook Promise, 80% of school shooters and 70% of individuals who completed suicides told someone of their violent plans prior to taking action, yet no interventions were made. But you could probably recognize the signs, right? It can't be that tough, can it?
Perhaps the biggest reason the new PSA "Evan" for the national gun violence prevention organization has more than 4 million views in just a few days, is for just how thoroughly it exposes how unaware we all can be. A perfect way for a PSA to raise our awareness to better see and hear the potential warning signs.
It's not the first time Sandy Hook Promise and BBDO New York have worked together. In 2014, they launched a three-minute PSA called "Monsters Under The Bed," and the full-length doc What They Left Behind.