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domingo, 1 de abril de 2018

Here’s What the Food Brands Are Up to This April Fools’ Day

April Fools’ Day is this Sunday, which means it’s time for all of the big food #brands to pull over-the-top pranks in the name of marketing. Don’t fall for these jokes.

Taco Bell

T-Bell wants you to live mas at its “one-of-a-kind vacation rental” called the Baja Bungalow. The house is said to come with “everything you can dream of for the ultimate summer rental including an indoor hydro typhoon surf simulator and tropical blast shower heads,” as well as a supply of Mountain Dew Baja Blast in bottles and cans. Unfortunately, this place isn’t real, and the posting on Craigslist was flagged for removal.

Burger King

Not to be outdone by its fast-food rival, Burger King is introducing a phony chocolate Whopper. This thing supposedly has a chocolate cake bun, flame-grilled chocolate patty, raspberry syrup, white chocolate rings, candied blood oranges, milk chocolate leaves, and vanilla frosting. Sound good? Too bad; it isn’t real.

Every college kid’s favorite beverage to enjoy 1.5 ounces at a time, Jägermeister has concocted a healing balm to remedy “bartender’s elbow.” It purportedly contains Jägermeister, beeswax, coconut oil, shea butter, vitamin E, pan away, cinnamon, orange, clove, copaiba essential oils, cardamom, and star anise. Of course, it isn’t actually real.

In its press release, Hershey described its April Fools’ stunt as “a practical joke you’d welcome.” We will be the judge of that. Reese’s recently took over the egg aisle at a New Jersey grocery store and swapped out chicken eggs with peanut butter crème eggs. Reactions were “happy, surprised, amused, and confused,” according to the Reese’s brand manager. Sounds like it was a real wild time.

As reported earlier this week, Arby’s and hipster eyewear company Warby Parker got a very early jump-start on April Fools’, advertising a supposed partnership highlighting “WArby’s Onion Ring Monocle.” Per the press release, the item is “a crispy yet corrective product that’s positioned at the intersection of food and fashion, encompassing the ideals of WArby’s in a single offering.”