'The aim of this campaign is to challenge and dispel, once and for all, through this emotional and uncomfortable message, the false perceptions that many road users have as to the truly horrifying consequences of speeding.'
Read more: http://www.dailymail.co.uk/news/article-2664537/Watch-The-road-safety-advert-shocking-banned-screens-9pm.html#ixzz35dyWOTRe